首先要從行業(yè)大方向去考慮，如下幾個(gè)方面
First from industry to general to consider, the following aspects

一：行業(yè)特性(Industry characteristics)

行業(yè)屬行業(yè)，信息歸信息，現(xiàn)階段行業(yè)門戶網(wǎng)站制作的作用就是作為橋梁疏導(dǎo)對(duì)應(yīng)信息提供給對(duì)岸的客戶。網(wǎng)站使用者包含了大眾用戶和成功客戶，二者之間的區(qū)別十分巨大，同時(shí)二者對(duì)于網(wǎng)站的期望價(jià)值也不一樣。網(wǎng)站產(chǎn)品設(shè)計(jì)時(shí)必須考慮網(wǎng)站新產(chǎn)品說(shuō)具備的行業(yè)特性，下面筆者舉個(gè)例子：
Industry is the industry, information to information, the industry portal make the function of the one is used as a bridge dredge the information to the other side of the corresponding to the customer. Web users include the public users and successful customer, the difference between them is very great, at the same time, both for the website of the expected value is not the same. Website design products must be considered when new products with the website said industry characteristics, the following author for example:

筆者網(wǎng)站是關(guān)于服裝行業(yè)的一個(gè)行業(yè)門戶網(wǎng)站，筆者在設(shè)計(jì)一個(gè)新產(chǎn)品時(shí)，針對(duì)產(chǎn)品的行業(yè)特性中采納了行業(yè)中客戶的特殊性需要和用戶的大眾化需要，二者的需求點(diǎn)放在一起時(shí)，發(fā)現(xiàn)有非常大的區(qū)別，考慮二者對(duì)于網(wǎng)站的期望值不同，因此針對(duì)二者不同的需要進(jìn)行了產(chǎn)品功能上的劃分，以此來(lái)滿足網(wǎng)站的用戶和客戶。
The author site is about the garment sector a industry portal, the author in the design of a new product, on products industry characteristics adopted a industry customer need and the particularity of the users of the popular need, both demand point when put together, is found to have very big distinction, considering both for the website of different expectations, so in two different needs the product function of partition, so as to meet the web site and the customer.

二：用戶成本(The user cost)

用戶成本既指用戶習(xí)慣，實(shí)際就是減小新產(chǎn)品造成用戶獲取價(jià)值信息障礙到最小化，用戶才會(huì)繼續(xù)購(gòu)買你的產(chǎn)品或者服務(wù)，否則新產(chǎn)品的設(shè)計(jì)就是一種赤裸裸的失敗。
The cost of users that users both habit, the actual is minus small new product user obtaining information by value disorder to minimize, users will continue to buy your product or service, or new product design is a kind of naked failure.

行業(yè)門戶網(wǎng)站的用戶受眾是最為明確和清晰的，網(wǎng)站受眾也是跟著行業(yè)門戶網(wǎng)站一起發(fā)展和長(zhǎng)大，其行為習(xí)慣基本形成一定的模式，這也就導(dǎo)致了行業(yè)門戶網(wǎng)站的產(chǎn)品更新迭代是慢速，就是因?yàn)槭鼙姷膶Ｒ缓途_性。因此，在產(chǎn)品設(shè)計(jì)初時(shí)必須考慮用戶原產(chǎn)品使用時(shí)的情況，如果行業(yè)門戶網(wǎng)站用戶在使用新產(chǎn)品或獲取新服務(wù)時(shí)都沒(méi)有辦法超越原產(chǎn)品，其信息價(jià)值的獲取的付出成本也就越高，用戶放棄使用該產(chǎn)品的幾率也就越大；再加上行業(yè)門戶網(wǎng)站如今的競(jìng)爭(zhēng)厲害程度，網(wǎng)站產(chǎn)品設(shè)計(jì)稍有不慎，競(jìng)爭(zhēng)者極有可能利用這個(gè)缺點(diǎn)“收買”網(wǎng)站的客戶。
Industry portal user audience is the most clear and clear, the website also audience with industry portal development and grow up together, their behavior habit forming a certain basic patterns, which have led to industry portal product update iteration is slow, because the audience is the specificity and accuracy. Therefore, in product design must be considered at the original user use, if industry portal users in the use of new products or acquire new service without way beyond the original, the information of the value of the pay for the cost is high, the user of the product to give up the use of the chance; Plus industry portal now competition severe degree, web site design products carelessly a bit, the competitor is likely to use this weakness "buy" website customers.

三：戰(zhàn)略發(fā)展(Strategy development)

行業(yè)門戶網(wǎng)站往往不具備戰(zhàn)略發(fā)展的潛意識(shí)，只是隨著市場(chǎng)感覺(jué)在不斷發(fā)展，這就造成了網(wǎng)站產(chǎn)品如同幾十年的木桶，有高有低；再加上網(wǎng)站運(yùn)營(yíng)者不清晰和定位以年為單位后的計(jì)劃，這也為網(wǎng)站新產(chǎn)品的設(shè)計(jì)帶來(lái)了一定的難度。
Industry portal often do not have the strategic development of the subconscious mind, just as the market development in feeling. As a result, the website as decades of barrel products, high low; Plus a web site operator not clear and orientation for the unit to years after the plan, the web site of the new product design brings some difficulty.

行業(yè)門戶網(wǎng)站新產(chǎn)品設(shè)計(jì)時(shí)總是以滿足用戶需要為至上原則，而目前行業(yè)門戶網(wǎng)站又確切的分為時(shí)尚類和信息類，二者都強(qiáng)調(diào)信息傳播的速度，加上網(wǎng)站原有的產(chǎn)品，新產(chǎn)品的設(shè)計(jì)就顯得至關(guān)重要。筆者網(wǎng)站新產(chǎn)品的設(shè)計(jì)就砍掉了客戶數(shù)量少，效益不佳的產(chǎn)品，這同時(shí)也是在提升產(chǎn)品木桶效應(yīng)的起步點(diǎn)。
Industry portal new product design is always to meet user needs as the supreme principle, and the industry portal and the exact divided into fashion kind and information, both to emphasize information in the rate of spread, plus the website the original product, the design of new products are very important. The new product is the design of the website cut off the customer number less, the efficiency is not better products, this is also upgrade the product of the barrel effect starting point.

筆者認(rèn)為新產(chǎn)品設(shè)計(jì)中戰(zhàn)略發(fā)展的根本點(diǎn)就是理解行業(yè)需求的一種變化形勢(shì)，理解網(wǎng)站階段的任務(wù)和盈利點(diǎn)，以及網(wǎng)站各種資源的渠道建設(shè)和利用情況，根據(jù)這些戰(zhàn)略發(fā)展這個(gè)原則才能做到準(zhǔn)確無(wú)誤。
The author thinks that the new product design firm of strategic development is to understand the industry needs a change that situation, understand the tasks and profitable website stage point, and web site of resources channel construction and using, according to these strategic development this principle to do is accurate and correct.

網(wǎng)站產(chǎn)品的設(shè)計(jì)總是攜帶著主觀意識(shí)，但目前在缺少市場(chǎng)數(shù)據(jù)分析和用戶行為分析的基礎(chǔ)上也只能如此，筆者提出三個(gè)產(chǎn)品設(shè)計(jì)遵循的原則只是筆者在實(shí)戰(zhàn)中得出的經(jīng)驗(yàn)，寫的不好，希望有心之人可以好好完善。
The design of the product is always website carrying the subjective consciousness, but at present in the lack of market data analysis and based on the analysis of the user behavior also can only so, the author puts forward three product design principle is the author concluded in actual combat experience, badly written, hope man with heart to perfect.

其次，要從網(wǎng)站建設(shè)本身考慮，如下
Next, want to consider from the construction site itself, as follows

1、展示出自己的風(fēng)格(Show your own style)

每個(gè)人看到頁(yè)面是否精美的標(biāo)準(zhǔn)不一樣，有些偏于美工精美，有些偏于功能強(qiáng)大，有些追求個(gè)性，有些則喜歡跟隨潮流，但其實(shí)不管乍樣，網(wǎng)站都有一個(gè)共同的功能，不是只做給個(gè)人看的，更多的是為了在別人面前展示自己的商品、知識(shí)或者說(shuō)是一種思想，反正什么都好，所以個(gè)人認(rèn)為做一個(gè)網(wǎng)站，最基本的是要實(shí)用、簡(jiǎn)潔、整體性好符合SEO、UEO標(biāo)準(zhǔn)，能真正的形成一個(gè)屬于自身網(wǎng)站的風(fēng)格，保持一個(gè)整體的形象，配色均勻。這些應(yīng)該是設(shè)計(jì)一個(gè)網(wǎng)站最基本的要求。
Everyone see whether elegant standard not page, some art tends to elegant, some tends to powerful, some pursuit individual character, others prefer to follow the trend, but the fact is, no matter first kind, web site have a common functions, not only do give personal look, more is in front of the others in order to show his goods, knowledge, or a kind of thought, anyway, what all good, so people think do a web site, the most basic is to practical, concise, integral sex is good accord with SEO, UEO standard to the real form a belong to oneself website style, keep a whole image, match colors even. These should design a website is the most basic requirements.

2、交互功能(Interactive function)

做一個(gè)網(wǎng)站，首先還是要在腦子里構(gòu)思好怎么才可以利用手中有限的資料(特別是企業(yè)網(wǎng)站)來(lái)設(shè)置好網(wǎng)站的主體色調(diào)，采用何種架構(gòu)，如何配色搭配等一些因素，做到心中有底才開(kāi)始動(dòng)手。有些網(wǎng)頁(yè)設(shè)計(jì)師比較在乎頁(yè)面的“不拘一格”，但卻忽視了網(wǎng)站的交互功能，一個(gè)頁(yè)面設(shè)計(jì)再精美，別人使用不上里面的東東，也是白費(fèi)的?？傮w來(lái)看，目標(biāo)明確、定位正確、主題鮮明、富有特色版式、編排布局合理、色彩和諧重點(diǎn)突出 、形式內(nèi)容和諧統(tǒng)一 ，能做到這些應(yīng)該就是一個(gè)很好的網(wǎng)站啦。
Do a web site, first in the brain or good idea how can use hand limited data (especially enterprise web site) to set up the main body of the website is tonal, the type of architecture, how to match colors matching and some factors, achieve in the heart bottom to start. Some web designers more care of the page ", not ", but ignore the website of the interactive function, and a page design and elegant, others don't use the inside of the east east, also is in vain. Overall, the clear goal, the correct orientation, theme, unique format, layout rational layout, color harmony highlight, form content harmony, can do these should be a good website!

3、優(yōu)化內(nèi)容(Optimization content)

內(nèi)容是核心。大約在兩年以前，企業(yè)網(wǎng)站就像一本廣告冊(cè)子，更槽糕的是，網(wǎng)站使用了大量的圖片，似乎要幾個(gè)世紀(jì)才能下載完。Chanels網(wǎng)站在設(shè)計(jì)的某些方面是成功的，但是內(nèi)容太貧乏，并且要花很長(zhǎng)時(shí)間才能找到所要的東西，因此不能算是一個(gè)成功的網(wǎng)站。
Content is the core. About 2 years ago, the enterprise website is like a this advertising brochure, more bad, website use a lot of pictures, seems to be centuries to download. Chanels in certain aspects of web site design is a success, but the content is too limited, and take a long time to find things to, and therefore can not be a successful website.

4、快速下載(Rapidly download)

沒(méi)有什么比要花很長(zhǎng)時(shí)間下載頁(yè)面更槽糕的了。作為一條經(jīng)驗(yàn)，一個(gè)標(biāo)準(zhǔn)的網(wǎng)頁(yè)應(yīng)不大于60K，通過(guò)56K調(diào)制解調(diào)器加載花30秒的時(shí)間。有的設(shè)計(jì)者說(shuō)網(wǎng)頁(yè)加載應(yīng)在15秒內(nèi)。
Nothing more than to take a long time to download page of more 4-1. As an experience, a standard web shall not be more than 60 K, through a 56 K modem loading spend 30 seconds of time. Some designers say web page loading shall be in 15 seconds.

5、網(wǎng)站升級(jí)(Web site upgrade)

時(shí)刻注意網(wǎng)站的運(yùn)行狀況。性能很好的主機(jī)隨著訪問(wèn)人數(shù)的增加，可能會(huì)運(yùn)行緩慢。但是，如果你不想失去訪問(wèn)者的話，一定要仔細(xì)計(jì)劃好你的升級(jí)計(jì)劃。
Aware of the status of the website. Performance is very good host with the increase in the number of people visit, may run slowly. But, if you don't want to lose visitors words, must careful plan your upgrade plan.

6、不要過(guò)度使用玻璃反射效果(Don't use too much reflection in the glass effect)

蘋果公司經(jīng)常會(huì)設(shè)計(jì)出一些很漂亮的效果。但有些專家稱，該公司在其所有產(chǎn)品的照片下添加玻璃反射效果，這一做法并不值得廣泛采用，因?yàn)檫@種設(shè)計(jì)元素早就已經(jīng)用濫了。
Apple often design out some of the most beautiful effect. But some experts say, this company in all of its products under the photos add reflection in the glass effect, this practice is not worth use, and because of this kind of design elements would have well-worn.......

7、訪問(wèn)速度(Access speed)

就像不同的機(jī)子有不同的配置一樣，在網(wǎng)站設(shè)計(jì)過(guò)程中，我們所要考慮的不僅僅就是頁(yè)面設(shè)計(jì)，還要考慮到你的頁(yè)面是否能在較快的時(shí)間內(nèi)打開(kāi)頁(yè)面，如果一個(gè)頁(yè)面等上個(gè)一兩分鐘，我想除非是您女朋友或漂亮MM網(wǎng)友的相片，要不你早就把它c(diǎn)lose了。拿一個(gè)門戶網(wǎng)站設(shè)計(jì)來(lái)看，我們要考慮的是訪問(wèn)者的分辨率是1024*768還是640*480,是用PC機(jī)還是用Mac機(jī)，是用手機(jī)來(lái)看還是用PDA來(lái)看，是用中國(guó)電信來(lái)訪問(wèn)還是用中國(guó)網(wǎng)通來(lái)訪問(wèn),是用ADSL來(lái)是用撥號(hào)上網(wǎng)，是僅僅面向國(guó)內(nèi)用戶還是要面向全球，是用IE6。0來(lái)訪問(wèn)還是用fox來(lái)訪問(wèn)等等這些因素.解決這些總是最好的辦法是嘗試采用P+CSS 來(lái)設(shè)計(jì)你的網(wǎng)站。
As different machines have different configuration, in the web design process, we have to consider not only is page design, to consider your page is faster time open the page, if a page on a couple minutes, I think unless your girlfriend or is beautiful MM photos of net friend, or you would have put it close. Take a gateway website design perspective, we have to think about the visitor's resolution is 1024 * 768 or 640 * 480, is a PC or a Mac machine, it is to use mobile phones to see or by PDA perspective, is to use China telecom to visit or by China netcom come to visit, it is to use ADSL to is to use dial-up Internet, is only for domestic users or to the global, with IE6. 0 to visit or by fox to visit and so on these factors. Solve these are always the best way is to try the P + CSS to design your web site.

8、使用已被證實(shí)有效的技術(shù)(Use has proved effective technology)

維基百科、YouTube、Facebook及同類網(wǎng)站已經(jīng)成了網(wǎng)民生活的一部分。將這些元素融入網(wǎng)站可以保持和用戶的接觸，從而提供他們所熟悉的功能。
Wikipedia, YouTube, Facebook, and similar sites have become part of the lives of Internet users. Will these elements into web site can keep and user's contacts, which provide their familiar function.

門戶網(wǎng)站，是通向某類綜合性互聯(lián)網(wǎng)信息資源并提供有關(guān)信息服務(wù)的應(yīng)用系統(tǒng)。門戶網(wǎng)站最初提供搜索服務(wù)、目錄服務(wù)，后來(lái)由于市場(chǎng)競(jìng)爭(zhēng)日益激烈，門戶網(wǎng)站不得不快速地拓展各種新的業(yè)務(wù)類型，希望通過(guò)門類眾多的業(yè)務(wù)來(lái)吸引和留住互聯(lián)網(wǎng)用戶，以至于目前門戶網(wǎng)站的業(yè)務(wù)包羅萬(wàn)象，成為網(wǎng)絡(luò)世界的“百貨商場(chǎng)”或“網(wǎng)絡(luò)超市”。
Web portal, is some kind of Internet information resources to comprehensive and provide relevant information service of the application system. Web portal first search services, provide directory service, afterwards because intense market competition, web portal, had to quickly develop all kinds of new business types, hope through numerous business categories to attract and retain the Internet users, so much so that at present gateway website business all-embracing, become of the online world "department store" or "network supermarket".

本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國(guó)http://www.www.fpvs.cn/